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Again, the app provided several sharing options which could also be easily managed on any mobile phone. Sending a referral was as easy as tapping a few buttons on one’s mobile phone. Since Uber is fully app-based, the referral program was easy to manage as well. Uber referral program Mobile-friendly ProgramĪ vital advantage of the Uber referral program was how mobile-friendly it was. Since both parties view it as a win-win situation, they become more loyal to the brand, and the referral cycle continues. This dual-sided approach served as a great motivator to urge riders to keep referring friends to enjoy the experience.
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At the same time, the referred friend enjoys free ride credits spread across their first number of rides. The program was designed so that when the referred friend rides for the first time with Uber, the rider who referred them instantly receives Uber credit equivalent to a free ride.
Dual-sided incentivesĪnother great thing about Uber’s referral program was that both the referring customer and their referrals could earn rewards. Riders were easily enticed by getting free rides and would tap to refer their friends so they can enjoy free rides. Again, the concept of using “free rides” as the program’s call-to-action rather than the usual “refer a friend” was an excellent move by the company. Riders could tap on the “free rides” button in the app’s menu to access the referral program.
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Uber did a great job by making the referral program easily accessible to all its riders and drivers in their apps. One of the key characteristics of a good referral program is its ability to be easily accessed by customers. Here are some of the great things about the program: Uber referral program Ease of Access While Uber has halted its referral program as of this writing, there are still valuable lessons to learn on why it worked so well. It later upgraded it to $20 and $30 dual-sided Uber credit rewards. When the app started its referral program, it first offered a $10 dual-sided incentive redeemed in Uber credits. Uber’s referral program for both riders and drivers was so successful because of several factors. What are the good things about the program?
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Rewards were automatically added to either driver or rider accounts after their referred friend completes their first specified number of trips and meets the requirements of the offer.īoth riders and drivers were eligible for one referral reward per individual. If they referred a driver who signed up with a rental car, they could earn as much as $1750. Thus Uber drivers could earn up to $500 if the driver they referred to signed up with their own car. At one point, the rewards for referring drivers were determined by the referral’s status. Once that person uses your referral code, both of you receive Uber credit rewards.įor drivers, once you sign up to drive with Uber, you are eligible to earn bonuses as long as the person you referred completes a certain number of trips.
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In addition, riders receive a unique referral code for referring their friends to sign up for an Uber account. Uber referral programįor riders, once you sign up for an Uber account, you receive cash credits that can be enjoyed on your first set of rides. Uber has two separate referral programs for riders and drivers. In this post, we’ll discuss how the Uber referral program worked both for riders and drivers, why it proved so successful, and some of the things the company could have done to make it more attractive.
The company did not slack at harnessing the power of referrals to achieve tremendous growth and success. Uber’s referral program is among the most well-known and often-referenced programs in the business world.
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